About this course

Digital marketing is publicizing that makes use of electronic devices i.e. Personal computers, smartphones, tablets, televisions etc. to occupy with interested party. Digital marketing applies know-hows or platforms such as websites, e-mail, apps, search engine optimization and social networks. Digital Marketing can also be through non-internet channels like television, radio, SMS, etc. or via social media, e-mails, pop-ups, etc. Several companies use a mixture of traditional and digital marketing channels; though, digital marketing is attracting more popularity with marketers as it allows them to target and track many aspects.